Urban Bikes

Luxury brand Hermés launch £7500 bicycle

Never mind designer handbags, what about a designer bike?

Perhaps best known for their handbags, French based luxury brand Hermès have launched a bicycle that will set you back a cool £7,500.

Would you spend £7,500 on this, even if you had the means to?

Back in November, we stumbled across an article – Hermès unveiling two über-lightweight carbon fibre bicycles. Surely it couldn’t be true?

How wrong we were.

Little did we know at that point, Hermès were already in the bicycle market, stocking a £2,908 model for some time over on their US site. At £2,908 it’s a real bargain compared to the newly unveiled Le Flanneur at £7,500!

Hermès Le Flanneur

After further investigation, we also found out that Hermès seem to have a penchant for attaching unfathomable price tags to every day items. We nearly spat out our tea when we spotted a £7,800 basketball on their site.

More money than sense we think!

So what does a £7,500 luxury lifestyle bike look like?

Weighing 11 kgs, the eight-speed bikes are handmade in France by racing specialists Time and come in three colourways and sizes.

Utilising their infamous bull leather

The bikes, feature Hermès infamous bull-calf leather at the contact points: the saddles, handlebar grips, carry handles and luggage rack supports. Additional features include a shock-absorbing frame, belt-driven transmission and hydraulic disc brakes.

Sit back and watch the designer’s try to justify the astronomical price tag!


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