Primal Europe offer a wide range of cycling apparel, including custom and race cut kit. Last year they made a big step into the lifestyle market with their new leggings, and super breathable Airespan tops and sports bras - and it seems that was just the beginning.
This year the Plymouth based brand upped the ante on their lifestyle range, with the new ‘Happy Trails Apparel,’ or HT.A line.
Primal Europe, founded in 2012 by Judith Smith, describe the new line as ‘progressive style with cutting-edge technical features - think Lamborghini performance in a Rolls Royce body’.
The urban lifestyle wear is designed for riding in, but won’t look out of place as casual office wear or in the pub.
Not content to go with the ‘status quo’, Primal Europe have added some cool touches – such as expandable pockets, zippable ankle cuffs, and hoods that are cut to allow you to dangle a pony tail through the back. There are reflective accents and strategic stretch panels in place, too.
We've got to say, we're pretty taken with some of the men's shirts, and might be tempted to invest - either for our own wardrobes, or for those of our loved ones (same thing, what's mine is mine and what's yours is mine also...).
Judith Smith Director at Primal Europe, said: “This is an incredibly innovative range of urban wear, functional performance for the modern cyclist".
The range will be available in time for Christmas and you can stay up to date with what's coming here. Pricing is TBC, but will be aimed at a 'premium' market.