Total Women's Cycling Shock Absorber - Total Women's Cycling

Shock Absorber

Shock Absorber is the leading brand in sports bras. The company started life in 1994, growing out of research carried out at Edinburgh University which found a new way to counter the impact that regular exercise has on the female body. It took them until 1995 to design their first range of bras, with sizes up to a G cup, and Shock Absorber were ready to launch.

Their initial brand ambassador was Olympic hurdler Sally Gunnell. Endorsement from high-profile female athletes was key to the success of Shock Absorber in the early years, with prominent names such as tennis star Anna Kournikova and Olympic long jumper Jade Jones putting their names behind the brand. Allied with this, the company have continued to work with academics to enhance their products, the most recent result of which is their ranges specifically tailored to racket sports, runners and ball sports players. They also employ a range of technical fabrics in constructing the bras to ensure that as well as apparently reducing breast movement by 78%, your Shock Absorber support will also be durable, breathable, quick drying and wick moisture away from your skin.

Shock Absorber bras are not really designed specifically with cyclists in mind. They key focus understandably being sports with more impact and pronounced movement, such as gym training, running and racket sports. Most of the range would serve perfectly well for cross-country, trail biking and other MTB disciplines however and all bar a few are sleek enough to be worn under a racing jersey. The ‘Active Zipped Plunge’ bra is recommended for triathletes.


Year founded
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